Using, facts, statistics, demonstrations, and quotes within an ad help to create a more convincing argument for the client. More so than opinion.

Whether used within the body copy or elsewhere, these create an important sense of objectivity, as if saying ‘don’t just take our word for it.’

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s