There can be a tendancy for people to think that other people are as interested in their product as they are, which isn’t always the case.

A person’s new product is their baby, but not necessarily so for other people.

Other people don’t live for your products, and sometimes people don’t have the sense of reality for what other people really want – what’s important for other people.

Therefore sometimes you have to calm down and understand that it takes time for other people to get as excited about your product as you are.

Rémi Noel, Creative Director for TBWA