Just because an advertising campaign works in one country with one demographic and culture, doesn’t mean it will work in another. You have to adjust your objective, your budget, and key performance indicators according to the demographic/market expand to. You have to know your market.

Céline LePrince, Digital Producer for Ogilvy

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s