The Next Big Thing is rarely discovered by people looking for The Next Big Thing. Lee Clow, 9:34am, Dec 18th, 2009 (via whatisadvertising) To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email this to a friend (Opens in new window)