Always assume no one wants to hear what your ad has to say, then give them a reason to. Lee Clow, 7:53 am, December 21st, 2009 (via whatisadvertising) To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email this to a friend (Opens in new window)