The unconscious mind is the real driver of consumer behavior. Understanding consumers is largely a matter of understanding how the unconscious mind operates.
The unconscious mind is the real driver of consumer behavior.
Understanding consumers is largely a matter of understanding how the unconscious mind operates.
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Posted on March 27, 2014 by Joshua Smith
Category: interview
Tags: advertising, branding, consumer insight, graphic design, heuristics, influence, manipulation, marketing, persuasion, philip graves, product design, psychology, social networking, sociology, unconscious, web design
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