How to Shape Human Behavior

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<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Semiotics is the study of signs and their meanings. Designers are natural semioticians – signs and their meaning are the designer’s stock and trade.

Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions