<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Researching a product may uncover ‘hard facts,’ which is great. But sometimes you have to think around the product in order to come up with a unique idea or proposition.

There’s no point having a unique proposition that services no interest for the consumer: it needs to have something that would attract the consumers and generate a lot of potential sales (for example, a brand of car that comes in a unique shade of green is unlikely to be a unique selling point).