<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Reductionism (fat-free advertising) is the practice of reducing the elements of an ad as far as possible, but to the point where the communication still works.

The conflict lies in your desire to tell consumer as much as possible about your product, without realizing that superfluous elements only serve to overwhelm the consumer and cloud the communication.