How to Shape Human Behavior

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Our happiness or desire about anything is largely determined by our expectation, not by the reality.

If you can change the expectation, the actual experience massively improves.

The next revolution will be psychological not technological by Rory Sutherland

Shape Human Behavior on

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 Posted on March 20, 2014 by Joshua Smith

 Category: interview

 Tags: advertising, branding, competitive advantage, consumer insight, consumers, customer loyalty, customer relationship management, emotional branding, industry analysis, misconceptions, rory sutherland, youtube

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How to Shape Human Behavior

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