Look around at what’s going on in the real world:

What conversations are happening,
What trends are going on,
What people are talking about and

Where they’re talking about it.

And try to find a way that your product or company can have a voice in that conversation.

That way people don’t feel like you’re showing them an ad; they feel like they’re having a conversation. And if they like that conversation, they’ll like your brand.

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