<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

In a study, people given a wine they believed (from the packaging) was from a superior region stated the wine 85% higher and the food 50% higher.

How many of these people, if interviewed two weeks later in their local High Street, would have said: ‘I enjoyed the meal because the wine looked nice?’

Consumer.ology by Philip Graves