| How to Shape Human Behavior

If you can convince an obnoxious, cynical, drunk guy, you can convince anyone.

Advertising Concept Book (Second Edition) by Pete Barry

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Posted on March 2, 2014 by Joshua Smith

Category: interview

Tags: advertising, branding strategy, business model, consumer insight, copywriting, customer loyalty, customer relationship management, graphic design, innovation, inspiration, persuasion, pete barry, web design

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