If you are not viewed as more expert than your competition, then you will be viewed as one in a sea of many, and you will have little power in your relationships with your clients and prospects.
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Posted on March 15, 2014 by Joshua Smith
Tags: advertising, blair enns, branding, business model, commodities, creative briefs, customer relationship management, design, expertise, illustration, innovation, inspiration, pitching, product design, social networking, typography, vimeo, vimeo staff picks, web design
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