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If companies are not going to use their brands to guide decision-making, then what’s a brand for?

Denise Lee Yohn “What’s a brand for?” (via peterspear)

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 Posted on March 6, 2014 by Joshua Smith

 Category: interview

 Tags: advertising, branding, business model, competitive advantage, consumer insight, denise lee yohn, influence, inspiration, misconceptions, persuasion

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