An image on a shop wall, an actress in an advert, a smiling female shop assistant, or a female research interviewer may all change the outcome of the consumer’s experience.
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Posted on March 19, 2014 by Joshua Smith
Category: interview
Tags: advertising, branding, business model, consumer insight, customer loyalty, customer relationship management, emotional branding, influence, persuasion, philip graves, public relations, sales ambassador, social networking
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