<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

An artist is not only the product of his music but also is visual identity onstage and his lifestyle offstage.

The lesson here for brands is that the success of a brand is not based on the clarity of its message but also on how its total identity is inspired emotionally by culture and in turn moves people’s desires.

Brand Jam by Marc Gobé