When the visual clutter of a category was reduced consumers were:

1.) Happy to spend longer in it.

2.) Found it easier to distinguish the products and the ones that were of potential interest to them.

3.) Could appreciate more of the smaller range available.

Consumer.ology by Philip Graves

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s