When it comes to testing an idea there can be no substitute for live testing: trialing a concept in a real-life situation and observing what happens (from a suitably discreet distance) as a consequence.
Consumer.ology by Philip Graves
Exploring the line between persuasion and manipulation.
When it comes to testing an idea there can be no substitute for live testing: trialing a concept in a real-life situation and observing what happens (from a suitably discreet distance) as a consequence.
