When it comes to testing an idea there can be no substitute for live testing: trialing a concept in a real-life situation and observing what happens (from a suitably discreet distance) as a consequence.
Consumer.ology by Philip Graves
When it comes to testing an idea there can be no substitute for live testing: trialing a concept in a real-life situation and observing what happens (from a suitably discreet distance) as a consequence.
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