The ‘list of thee’ tool is used in copy to great effect. e.g. the good, the bad, and the ugly. Three things gives the list a certain rhythm – two is too quick, and four is too long.
Advertising Concept Book (Second Edition) by Pete Barry
Exploring the line between persuasion and manipulation.
The ‘list of thee’ tool is used in copy to great effect. e.g. the good, the bad, and the ugly. Three things gives the list a certain rhythm – two is too quick, and four is too long.
