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March 26, 2014 Joshua Smith interview

The more the brand becomes iconic, the harder it has to work to avoid becoming a commodity.

Isabelle Nancy, Account Manager for JWT

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Tagged account manager, advertising, branding, commodity, communication, france, icon, icons, illustration, influence, innovation, inspiration, jwt, misconception, misconceptions, packaging design, paris, persuasion, product design, public relations, typography, web design

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