Different music can change the mood of an ad entirely. The right track can take a commercial to another level. Often a great ad will promote (or re-promote) a song to chart-topping status.
Advertising Concept Book (Second Edition) by Pete Barry
Exploring the line between persuasion and manipulation.
Different music can change the mood of an ad entirely. The right track can take a commercial to another level. Often a great ad will promote (or re-promote) a song to chart-topping status.
