Launching ten products for $10 million each is a lot smarter than investing $100 million in TV to launch just one product. It means that if all ten products fail, you’ve just learned ten ways that aren’t going to work.

You’re still ahead of where you’d be if the one TV launch had failed.

Purple Cow by Seth Godin

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s