Tone of voice. The ‘tone’ of an ad is often dictated by the product’s target group, and/or by the product/brand itself. Usually described in one adjective or more, the tone of voice should be an extension of the values of the brand itself, and should therefore not contradict these values too much.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s