A simple click of a mouse can come from the heart as well as the head. Just like the Emotional Selling Point (ESP), digital is about building an emotional connection with an audience.
Advertising Concept Book (Second Edition) by Pete Barry
Exploring the line between persuasion and manipulation.
A simple click of a mouse can come from the heart as well as the head. Just like the Emotional Selling Point (ESP), digital is about building an emotional connection with an audience.
