Seven key ingredients that determine whether a message will be passed on by people:

1.) An immediately outstanding story

2.) Stickiness (in people’s minds)

3.) Relevance

4.) Portability (how free the idea is of barriers)

5.) Shareability (how ‘networking cementing’ it is)

6.) Timing/actuality

7.) The hook (the one-liner that grabs your attention)

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s