18 000+ clients.
20+ ans de coaching.
Voici ce que j’ai appris.

Rejoignez ma newsletter et lisez des histoires vraies une à deux fois par semaine :

Rejoignez 15 milliers d’autres abonnés

Very few consumers actually buy by looking at long ranks of statistics. Rather they choose using various heurstics and social cues, proxies. A brand is actually a very intelligent proxy because it’s a piece of data that compresses a lot of information about the quality of the product, the word of mouth of the product, how long the company has been in operation, and what its reputation generally is.

Rory Sutherland on influence for The Sunday School of Life Sermons