The better you are briefed, the easier your job will be. A poorly defined, vague brief is no use to a creative person, nor is a highly specific one that restricts the number of ideas.
Advertising Concept Book (Second Edition) by Pete Barry
The better you are briefed, the easier your job will be. A poorly defined, vague brief is no use to a creative person, nor is a highly specific one that restricts the number of ideas.