Our minds actually have two processing systems:

1.) The unconscious
2.) The conscious

The conscious tends to be very rational, very good at mathematical logic, sequential thinking, and other things like planning for deferred gratification. However it’s very very slow, not really efficient at what it does, and most of the decisions and most of the influences emerge from unconscious thinking.

Rory Sutherland on influence for The Sunday School of Life Sermons

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