No one is going to eagerly adapt your product. The vast majority of consumers are happy. Stuck. Sold on what they’ve got. They’re not looking for a replacement, and they don’t like adapting to anything new. You don’t have the power to force them to.

The only chance you have is to sell to people who like change, who like new stuff, who are actively looking for what you sell. Then you hope that the idea spreads, moving from the early adopters to the rest of the curve.

Purple Cow by Seth Godin

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