<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Who are you talking to? Once you know what you’re saying, you have to decide whom you are saying it to. Who is the product (via the ad) talking to? Who you choose to target will determine what you want to say and how you want to say it.