<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Too much logic will most likely produce a boring, factual, ‘hard sell’ ad, and too much creativity and emotional pull may lack substance or a selling idea. Therefore, the goal for any agency is to ensure that every ad appeals to both sides of a consumer’s brain/mind.