<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Just because an ad has high impact and retention doesn’t mean people will remember which product it is for. That’s where branding comes in. And yet even with good branding, it doesn’t guarantee the product will sell. That’s where relevance and appropriateness comes in: no matter how creative or well branded your idea is, is it right for the product and the target market?