<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Differentiate your customers. Find the group that’s most profitable. Find the group that’s most likely to share. Figure out how to develop/advertise/reward these groups. Ignore the rest.

Your ads (and your products!) shouldn’t cater to the masses. your ads (and products) should cater to the customers you’d choose if you could choose your customers.

Purple Cow by Seth Godin