<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Creativity is 90% perspiration and 10% inspiration. Therefore, if you come up with ten ideas for an ad, it’s more likely that one of them will be good than if you only came up with five or three or one. The more ad ideas you have, the less protective you are of them. (It’s much harder to kill an idea if it’s the only one you have.)