Can a successful brand appeal apply to everybody? No. No one brand can possibly have a universal appeal. The 22 Immutable Laws of Branding by Al and Laura Ries To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to email this to a friend (Opens in new window)