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How to Shape Human Behavior.

Exploring the line between persuasion and manipulation.

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Can a successful brand appeal apply to everybody?
No. No one brand can possibly have a universal appeal.

The 22 Immutable Laws of Branding by Al and Laura Ries

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Posted on January 31, 2014 by Joshua SMITHPosted in interviewTagged advertising, branding, business model, competitive advantage, consumers, innovation, marketing, misconceptions, perception, Ries&Ries.

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