Next to doing the right thing, the most important thing is to let people know you are doing the right thing. Copywriting: Successful writing for Design, Advertising and Marketing by Mark Shaw To shape human behavior, share this lesson on:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to email this to a friend (Opens in new window)