What is the benefit of your particular product or service? Note that I used the word ‘benefit’ rather than ‘benefits.’ It’s very important that you communicate one benefit. In other words, what is the single most important thing about your product: what could its major strength be, which hopefully sets it apart from your competitors?

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s