How to Shape Human Behavior
Talent development resources for high-performing, high-potentials.
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8 lessons published in 2022
Year:
2014
65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models
December 26 · 14
interview
64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’
December 21 · 14
interview
63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior
December 9 · 14
interview
62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing
December 1 · 14
interview
61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products
November 20 · 14
interview
60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’
November 7 · 14
interview
59. Derek Sivers on Charitable Trusts, Pre-Internet Guerilla Marketing & Becoming a Semi-Expert
October 26 · 14
interview
58. Thomas Yve, Art Director
September 5 · 14
interview
57. Kevin Knight, President of Expatriate Party
August 28 · 14
interview
Start telling the stories that only you can tell, because there’ll always be better writers than you and there’ll always be smarter writers than you. There will always be people who are much better at doing this or doing that — but you are the only you.
August 24 · 14
Quotes
The amount spent, annually, by U.S. companies on field sales efforts is 3X their spending on all consumer advertising, more than 20X the spend on all online media, and more than 100X what they currently spend on social media. Selling is, by far, the most expensive part of strategy implementation for most firms.
August 24 · 14
Quotes
56. Karen Rudel, Owner of Sight Seeker’s Delight
August 12 · 14
interview
55. Peter Spear on Brand Listening vs. Consumer Research & How To Develop A Brand Strategy
August 8 · 14
interview
There are essentially two things that will make you wise — the books you read and the people you meet.
August 7 · 14
Quotes
54. Sophie Andresen, Curator of Neuromaencer
August 7 · 14
interview
If you aren’t in over your head, how do you know how tall you are?
August 6 · 14
Quotes
People learn by comparison.
August 5 · 14
Quotes
Do small things with great love.
August 4 · 14
Quotes
53. Julien Hérisson, Freelance Artistic Director
August 4 · 14
interview
August 3 · 14
Quotes
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