2014 | How to Shape Human Behavior

65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models

December 26 · 14

interview

64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’

December 21 · 14

interview

63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior

December 9 · 14

interview

62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing

December 1 · 14

interview

61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products

November 20 · 14

interview

60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’

November 7 · 14

interview

59. Derek Sivers on Charitable Trusts, Pre-Internet Guerilla Marketing & Becoming a Semi-Expert

October 26 · 14

interview

58. Thomas Yve, Art Director

September 5 · 14

interview

57. Kevin Knight, President of Expatriate Party

August 28 · 14

interview

Start telling the stories that only you can tell, because there’ll always be better writers than you and there’ll always be smarter writers than you. There will always be people who are much better at doing this or doing that — but you are the only you.

August 24 · 14

Quotes

The amount spent, annually, by U.S. companies on field sales efforts is 3X their spending on all consumer advertising, more than 20X the spend on all online media, and more than 100X what they currently spend on social media. Selling is, by far, the most expensive part of strategy implementation for most firms.

August 24 · 14

Quotes

56. Karen Rudel, Owner of Sight Seeker’s Delight

August 12 · 14

interview

55. Peter Spear on Brand Listening vs. Consumer Research & How To Develop A Brand Strategy

August 8 · 14

interview

There are essentially two things that will make you wise — the books you read and the people you meet.

August 7 · 14

Quotes

54. Sophie Andresen, Curator of Neuromaencer

August 7 · 14

interview

If you aren’t in over your head, how do you know how tall you are?

August 6 · 14

Quotes

People learn by comparison.

August 5 · 14

Quotes

Do small things with great love.

August 4 · 14

Quotes

53. Julien Hérisson, Freelance Artistic Director

August 4 · 14

interview

August 3 · 14

Quotes

How to Shape Human Behavior

Talent development resources for high-performing, high-potentials.

Year: 2014

65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models

63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior

62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing

61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products

60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’

59. Derek Sivers on Charitable Trusts, Pre-Internet Guerilla Marketing & Becoming a Semi-Expert

58. Thomas Yve, Art Director

57. Kevin Knight, President of Expatriate Party

Start telling the stories that only you can tell, because there’ll always be better writers than you and there’ll always be smarter writers than you. There will always be people who are much better at doing this or doing that — but you are the only you.

56. Karen Rudel, Owner of Sight Seeker’s Delight

55. Peter Spear on Brand Listening vs. Consumer Research & How To Develop A Brand Strategy

There are essentially two things that will make you wise — the books you read and the people you meet.

54. Sophie Andresen, Curator of Neuromaencer

If you aren’t in over your head, how do you know how tall you are?

People learn by comparison.

53. Julien Hérisson, Freelance Artistic Director