<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

The best way to generate publicity is by being first. In other words, by being the first brand in a new category. The news media wants to talk about what’s new, what’s first, and what’s hot, not what’s better. And the best way to make news is to announce a new category, not a new product.