<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

Marketers constantly run branding programs that are in conflict with how people want to perceive their brands. Consumers want brands that are narrow in scope and are distinguishable by a single word, the shorter the better. But marketers, in an effort to distinguish their products from other similar products in the marketplace, launch ridiculously overzealous brand names.