<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

If you don’t know who your customer is, how do you build the project? Which customer should you sit down with next to the engineer or designer and tell them what to do? Entrepreneurs are working on products where nobody knows what the customer wants.

At best, you have a theory, a hypothesis, a plan.