Calls to action are vital. Since visitors create their own journey through a site, you ahve to give them lots of options on every page. And you can’t control their point of entry, so you must persuade them again on every page.
Lessons
Calls to action are vital. Since visitors create their own journey through a site, you ahve to give them lots of options on every page. And you can’t control their point of entry, so you must persuade them again on every page.