The ultimate word to own in the consumer’s mind is the name of the category itself. When this happens, your brand becomes a generic brand. Lawyers hate generic brands, but marketing people love them.
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Posted on November 2, 2013 by Joshua Smith
Tags: advertising, branding, business model, cognitive bias, communication, consumers, copyright, copywriting, customer loyalty, marketing, misconceptions, public relations, Ries&Ries
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