<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

The minute a brand begins to stand for something in the consumer’s mind, the brand looks for ways to broaden its base, to get into other markets, to capture other attributes. This is a serious error and one of the most common mistakes in branding.