Opportunity Seekers are people with more time than money, a non-consumer who focuses on low-margin items and is a less than ideal prospect for most products. Opportunity Seekers enter sweepstakes like crazy. They often read newsletters about how to win, and they’re the first to fall for a Ponzi scheme or a cleverly written but misleading or untruthful mailing.
When you see a poor schmo on TV who was duped into losing his life savings, you’ve found an Opportunity Seeker.
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8 lessons published in 2022