How to Shape Human Behavior

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Once a brand owns a word, it’s almost impossible for a competitor to take that word away from the brand.

The 22 Immutable Laws of Branding by Al and Laura Ries

Shape Human Behavior on

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 Posted on November 8, 2013 by Joshua Smith

 Category: interview

 Tags: advertising, branding, communication, competitive advantage, consumers, customer loyalty, innovation, journalism, marketing, perception, persuasion, public relations, Ries&Ries

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How to Shape Human Behavior

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