<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

You can’t go from anonymity to trusted brand in a day. Instead it’s a step-by-step process that requires time and money and commitment. Before a marketer can build trust, it must breed familiarity. But there’s no familiarity without awareness. And awareness – the science of letting people know that you exist and getting them to understand your message – can’t happen effectively in today’s environment without advertising.

Permission Marketing by Seth Godin