<strong>Joshua SMITH</strong>
Joshua SMITH

Executive Trainer & Edtech Co-founder @ Coursely.eu. Head of Higher Education Partnerships & Adjunct Teacher Recruiting in France.

While it is true that ‘to be recognized, you must be seen,’ a crucial part of a strong brand-presence program must also be to build the relevant emotional experience the brand provides at different points of contact with consumers. A brand has many opportunities to reach consumers on a much more profound, personal level.

Emotional Branding by Marc Gobé