Rejoignez 15,5 milliers d’autres abonnés

We already have a favorite brand on almost everything. We’re not totally locked in, of course; but more often than not, we’ve already made our decisions and we’re quite happy with them. Because our needs as customers are satisfied, we’ve stopped looking really hard for new solutions.

Because it’s not impossible to get you to switch, marketers keep trying.

Permission Marketing by Seth Godin